{"id":15641,"date":"2026-06-11T10:37:01","date_gmt":"2026-06-11T08:37:01","guid":{"rendered":"https:\/\/www.bundeling.com\/?post_type=article&#038;p=15641"},"modified":"2026-06-11T10:39:18","modified_gmt":"2026-06-11T08:39:18","slug":"business-club-comment-lasse-et-le-limoges-handball-ont-transforme-leur-reseau-partenaires","status":"publish","type":"article","link":"https:\/\/www.bundeling.com\/fr\/articles\/business-club-comment-lasse-et-le-limoges-handball-ont-transforme-leur-reseau-partenaires\/","title":{"rendered":"Business club : comment l&rsquo;ASSE et le Limoges Handball ont transform\u00e9 leur r\u00e9seau partenaires<span style=\"color: rgb(0, 0, 0); font-size: medium; font-weight: 400; letter-spacing: normal; text-align: start; white-space: normal;\"><\/span>"},"content":{"rendered":"<div class=\"mt-8 lg:mt-15 relative\">\n\n  <div class=\"blobs blobs-green-aqua top-0 translate-y-1\/5\"><\/div>\n\n  <div class=\"container grid-container gap-y-2\">\n\n    \n    \n    \n    <h1 class=\"col-span-full md:col-span-10 md:col-start-2 xl:col-span-8 xl:col-start-3 text-h1-sm lg:text-h1-lg text-primary font-heading text-center\">\n\n                  Business club : comment l&rsquo;ASSE et le Limoges Handball ont transform\u00e9 leur r\u00e9seau partenaires<span style=\"color: rgb(0, 0, 0); font-size: medium; font-weight: 400; letter-spacing: normal; text-align: start; white-space: normal;\"><\/span>\n        \n      <\/h1>\n\n    \n    \n    <div data-acf-inline-fields-uid=\"block_6e55fcc79dd68fb8d1e5bd436017a320image\" data-acf-inline-fields=\"[{&quot;fieldName&quot;:&quot;image&quot;,&quot;fieldIcon&quot;:null,&quot;fieldLabel&quot;:&quot;Image&quot;,&quot;useExpandedEditor&quot;:false,&quot;popoverMinWidth&quot;:&quot;300px&quot;}]\" role=\"button\" tabindex=\"0\" class=\"col-span-full h-[clamp(370px,70vw,700px)] bg-gray-200 not-prose mt-11 lg:mt-15 rounded-panel\">\n              <img\n        srcset=\"https:\/\/ern8tb6qvxa.exactdn.com\/wp-content\/uploads\/2026\/06\/young-office-workers-throwing-balls-while-working-2026-01-06-00-37-59-utc-1440x961.jpg?strip=all 1440w, https:\/\/ern8tb6qvxa.exactdn.com\/wp-content\/uploads\/2026\/06\/young-office-workers-throwing-balls-while-working-2026-01-06-00-37-59-utc-1280x854.jpg?strip=all 1280w, https:\/\/ern8tb6qvxa.exactdn.com\/wp-content\/uploads\/2026\/06\/young-office-workers-throwing-balls-while-working-2026-01-06-00-37-59-utc-1024x683.jpg?strip=all 1024w, https:\/\/ern8tb6qvxa.exactdn.com\/wp-content\/uploads\/2026\/06\/young-office-workers-throwing-balls-while-working-2026-01-06-00-37-59-utc-scaled.jpg?strip=all&amp;fit=728%2C486 728w, https:\/\/ern8tb6qvxa.exactdn.com\/wp-content\/uploads\/2026\/06\/young-office-workers-throwing-balls-while-working-2026-01-06-00-37-59-utc-640x427.jpg?strip=all 640w, https:\/\/ern8tb6qvxa.exactdn.com\/wp-content\/uploads\/2026\/06\/young-office-workers-throwing-balls-while-working-2026-01-06-00-37-59-utc-390x260.jpg?strip=all 390w, https:\/\/ern8tb6qvxa.exactdn.com\/wp-content\/uploads\/2026\/06\/young-office-workers-throwing-balls-while-working-2026-01-06-00-37-59-utc-272x182.jpg?strip=all 272w\"\n         sizes=\"(min-width: 1440px) 1392px, calc(100vw - 48px)\"         src=\"https:\/\/ern8tb6qvxa.exactdn.com\/wp-content\/uploads\/2026\/06\/young-office-workers-throwing-balls-while-working-2026-01-06-00-37-59-utc-scaled.jpg?strip=all\"\n        alt=\"3 mannen zitten aan een tafel in pak en gooien bal omhoog\"\n         width=\"1440\" height=\"961\"         class=\"object-focal size-full object-cover rounded-panel\" data-skip-lazy=\"data-skip-lazy\"\n        decoding=\"async\"\n        loading=\"eager\"\n        fetchpriority=\"high\"\n    >\n          <\/div>\n\n  <\/div>\n<div>\n\n\n\n<p class=\"wp-block-paragraph\">Les partenaires sportifs attendent aujourd&rsquo;hui bien plus qu&rsquo;une simple visibilit\u00e9 lors des \u00e9v\u00e9nements. Ils veulent appartenir \u00e0 quelque chose, \u00eatre inform\u00e9s, connect\u00e9s, impliqu\u00e9s tout au long de l&rsquo;ann\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est dans ce contexte que le podcast <em>Le Sport Business<\/em> a donn\u00e9 la parole \u00e0 deux clubs aux univers bien diff\u00e9rents. Nicolas Jacq, directeur commercial de l&rsquo;AS Saint-\u00c9tienne, et Fred Tharaud, directeur du d\u00e9veloppement du Limoges Handball, racontent comment ils ont transform\u00e9 leur business club et leur relation avec leurs partenaires, tous deux en s&rsquo;appuyant sur Bundeling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De la visibilit\u00e9 ponctuelle \u00e0 la relation continue<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Historiquement, les interactions avec les partenaires se concentraient autour des matchs et des \u00e9v\u00e9nements. Mais cette approche montre aujourd&rsquo;hui ses limites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les deux clubs ont fait le choix d&rsquo;une communication plus structur\u00e9e et plus continue. Un environnement centralis\u00e9 o\u00f9 les partenaires restent connect\u00e9s, inform\u00e9s et engag\u00e9s, bien au-del\u00e0 du coup de sifflet final.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qu&rsquo;ils en disent<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nicolas et Fred partagent leurs exp\u00e9riences terrain : comment cette approche s&rsquo;est concr\u00e8tement int\u00e9gr\u00e9e dans leur organisation, ce que \u00e7a a chang\u00e9 pour leurs partenaires, et pourquoi ils ne reviendraient pas en arri\u00e8re.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un t\u00e9moignage honn\u00eate, ancr\u00e9 dans la r\u00e9alit\u00e9 du club. \u00c0 \u00e9couter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9coutez l&rsquo;\u00e9pisode complet sur Spotify \u2014 <em>Le Sport Business<\/em>  <\/p>\n\n\n<div class=\"flex flex-wrap gap-4 not-prose my-8 justify-start\">\n\n      \n        <a class=\"group btn-solid btn-blue\" href=\"https:\/\/open.spotify.com\/episode\/5Fd34axecFo45OrjNsKvUp\"  title=\"Acc\u00e9der \u00e0 l'\u00e9pisode\">\n\n  <span>Acc\u00e9der \u00e0 l&rsquo;\u00e9pisode<\/span>\n\n<\/a>\n\n\n      \n  <\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les partenaires sportifs attendent aujourd&rsquo;hui bien plus qu&rsquo;une simple visibilit\u00e9 lors des \u00e9v\u00e9nements. Ils veulent appartenir \u00e0 quelque chose, \u00eatre inform\u00e9s, connect\u00e9s, impliqu\u00e9s tout au long de l&rsquo;ann\u00e9e. C&rsquo;est dans ce contexte que le podcast Le Sport Business a donn\u00e9 la parole \u00e0 deux clubs aux univers bien diff\u00e9rents. Nicolas Jacq, directeur commercial de l&rsquo;AS [&hellip;]<\/p>\n","protected":false},"featured_media":15642,"menu_order":0,"template":"","tags":[],"class_list":["post-15641","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business club : comment l&#039;ASSE et le Limoges Handball ont transform\u00e9 leur r\u00e9seau partenaires - Bundeling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bundeling.com\/fr\/articles\/business-club-comment-lasse-et-le-limoges-handball-ont-transforme-leur-reseau-partenaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business club : comment l&#039;ASSE et le Limoges Handball ont transform\u00e9 leur r\u00e9seau partenaires - Bundeling\" \/>\n<meta property=\"og:description\" content=\"Les partenaires sportifs attendent aujourd&rsquo;hui bien plus qu&rsquo;une simple visibilit\u00e9 lors des \u00e9v\u00e9nements. Ils veulent appartenir \u00e0 quelque chose, \u00eatre inform\u00e9s, connect\u00e9s, impliqu\u00e9s tout au long de l&rsquo;ann\u00e9e. C&rsquo;est dans ce contexte que le podcast Le Sport Business a donn\u00e9 la parole \u00e0 deux clubs aux univers bien diff\u00e9rents. Nicolas Jacq, directeur commercial de l&rsquo;AS [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bundeling.com\/fr\/articles\/business-club-comment-lasse-et-le-limoges-handball-ont-transforme-leur-reseau-partenaires\/\" \/>\n<meta property=\"og:site_name\" content=\"Bundeling\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-11T08:39:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bundeling.com\/wp-content\/uploads\/2026\/06\/young-office-workers-throwing-balls-while-working-2026-01-06-00-37-59-utc-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bundeling.com\\\/fr\\\/articles\\\/business-club-comment-lasse-et-le-limoges-handball-ont-transforme-leur-reseau-partenaires\\\/\",\"url\":\"https:\\\/\\\/www.bundeling.com\\\/fr\\\/articles\\\/business-club-comment-lasse-et-le-limoges-handball-ont-transforme-leur-reseau-partenaires\\\/\",\"name\":\"Business club : comment l'ASSE et le Limoges Handball ont transform\u00e9 leur r\u00e9seau partenaires - Bundeling\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bundeling.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bundeling.com\\\/fr\\\/articles\\\/business-club-comment-lasse-et-le-limoges-handball-ont-transforme-leur-reseau-partenaires\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bundeling.com\\\/fr\\\/articles\\\/business-club-comment-lasse-et-le-limoges-handball-ont-transforme-leur-reseau-partenaires\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ern8tb6qvxa.exactdn.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/young-office-workers-throwing-balls-while-working-2026-01-06-00-37-59-utc-scaled.jpg?strip=all\",\"datePublished\":\"2026-06-11T08:37:01+00:00\",\"dateModified\":\"2026-06-11T08:39:18+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bundeling.com\\\/fr\\\/articles\\\/business-club-comment-lasse-et-le-limoges-handball-ont-transforme-leur-reseau-partenaires\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.bundeling.com\\\/fr\\\/articles\\\/business-club-comment-lasse-et-le-limoges-handball-ont-transforme-leur-reseau-partenaires\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ern8tb6qvxa.exactdn.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/young-office-workers-throwing-balls-while-working-2026-01-06-00-37-59-utc-scaled.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/ern8tb6qvxa.exactdn.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/young-office-workers-throwing-balls-while-working-2026-01-06-00-37-59-utc-scaled.jpg?strip=all\",\"width\":2560,\"height\":1709,\"caption\":\"young office workers throwing balls while working with laptops in office\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bundeling.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.bundeling.com\\\/fr\\\/\",\"name\":\"Bundeling\",\"description\":\"Connect your organisation in one platform\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bundeling.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bundeling.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bundeling.com\\\/fr\\\/#organization\",\"name\":\"Bundeling\",\"url\":\"https:\\\/\\\/www.bundeling.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.bundeling.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bundeling.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/bundeling-social@2x.png\",\"contentUrl\":\"https:\\\/\\\/www.bundeling.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/bundeling-social@2x.png\",\"width\":2400,\"height\":1260,\"caption\":\"Bundeling\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bundeling.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.youtube.com\\\/@bundeling\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bundeling-app\\\/\",\"https:\\\/\\\/www.instagram.com\\\/bundelingapp?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==\",\"https:\\\/\\\/www.tiktok.com\\\/@bundeling\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Business club : comment l'ASSE et le Limoges Handball ont transform\u00e9 leur r\u00e9seau partenaires - Bundeling","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bundeling.com\/fr\/articles\/business-club-comment-lasse-et-le-limoges-handball-ont-transforme-leur-reseau-partenaires\/","og_locale":"fr_FR","og_type":"article","og_title":"Business club : comment l'ASSE et le Limoges Handball ont transform\u00e9 leur r\u00e9seau partenaires - Bundeling","og_description":"Les partenaires sportifs attendent aujourd&rsquo;hui bien plus qu&rsquo;une simple visibilit\u00e9 lors des \u00e9v\u00e9nements. Ils veulent appartenir \u00e0 quelque chose, \u00eatre inform\u00e9s, connect\u00e9s, impliqu\u00e9s tout au long de l&rsquo;ann\u00e9e. C&rsquo;est dans ce contexte que le podcast Le Sport Business a donn\u00e9 la parole \u00e0 deux clubs aux univers bien diff\u00e9rents. Nicolas Jacq, directeur commercial de l&rsquo;AS [&hellip;]","og_url":"https:\/\/www.bundeling.com\/fr\/articles\/business-club-comment-lasse-et-le-limoges-handball-ont-transforme-leur-reseau-partenaires\/","og_site_name":"Bundeling","article_modified_time":"2026-06-11T08:39:18+00:00","og_image":[{"width":2560,"height":1709,"url":"https:\/\/www.bundeling.com\/wp-content\/uploads\/2026\/06\/young-office-workers-throwing-balls-while-working-2026-01-06-00-37-59-utc-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bundeling.com\/fr\/articles\/business-club-comment-lasse-et-le-limoges-handball-ont-transforme-leur-reseau-partenaires\/","url":"https:\/\/www.bundeling.com\/fr\/articles\/business-club-comment-lasse-et-le-limoges-handball-ont-transforme-leur-reseau-partenaires\/","name":"Business club : comment l'ASSE et le Limoges Handball ont transform\u00e9 leur r\u00e9seau partenaires - Bundeling","isPartOf":{"@id":"https:\/\/www.bundeling.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bundeling.com\/fr\/articles\/business-club-comment-lasse-et-le-limoges-handball-ont-transforme-leur-reseau-partenaires\/#primaryimage"},"image":{"@id":"https:\/\/www.bundeling.com\/fr\/articles\/business-club-comment-lasse-et-le-limoges-handball-ont-transforme-leur-reseau-partenaires\/#primaryimage"},"thumbnailUrl":"https:\/\/ern8tb6qvxa.exactdn.com\/wp-content\/uploads\/2026\/06\/young-office-workers-throwing-balls-while-working-2026-01-06-00-37-59-utc-scaled.jpg?strip=all","datePublished":"2026-06-11T08:37:01+00:00","dateModified":"2026-06-11T08:39:18+00:00","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bundeling.com\/fr\/articles\/business-club-comment-lasse-et-le-limoges-handball-ont-transforme-leur-reseau-partenaires\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.bundeling.com\/fr\/articles\/business-club-comment-lasse-et-le-limoges-handball-ont-transforme-leur-reseau-partenaires\/#primaryimage","url":"https:\/\/ern8tb6qvxa.exactdn.com\/wp-content\/uploads\/2026\/06\/young-office-workers-throwing-balls-while-working-2026-01-06-00-37-59-utc-scaled.jpg?strip=all","contentUrl":"https:\/\/ern8tb6qvxa.exactdn.com\/wp-content\/uploads\/2026\/06\/young-office-workers-throwing-balls-while-working-2026-01-06-00-37-59-utc-scaled.jpg?strip=all","width":2560,"height":1709,"caption":"young office workers throwing balls while working with laptops in office"},{"@type":"WebSite","@id":"https:\/\/www.bundeling.com\/fr\/#website","url":"https:\/\/www.bundeling.com\/fr\/","name":"Bundeling","description":"Connect your organisation in one platform","publisher":{"@id":"https:\/\/www.bundeling.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bundeling.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.bundeling.com\/fr\/#organization","name":"Bundeling","url":"https:\/\/www.bundeling.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.bundeling.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.bundeling.com\/wp-content\/uploads\/2026\/04\/bundeling-social@2x.png","contentUrl":"https:\/\/www.bundeling.com\/wp-content\/uploads\/2026\/04\/bundeling-social@2x.png","width":2400,"height":1260,"caption":"Bundeling"},"image":{"@id":"https:\/\/www.bundeling.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.youtube.com\/@bundeling","https:\/\/www.linkedin.com\/company\/bundeling-app\/","https:\/\/www.instagram.com\/bundelingapp?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==","https:\/\/www.tiktok.com\/@bundeling"]}]}},"_links":{"self":[{"href":"https:\/\/www.bundeling.com\/fr\/wp-json\/wp\/v2\/article\/15641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bundeling.com\/fr\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.bundeling.com\/fr\/wp-json\/wp\/v2\/types\/article"}],"version-history":[{"count":2,"href":"https:\/\/www.bundeling.com\/fr\/wp-json\/wp\/v2\/article\/15641\/revisions"}],"predecessor-version":[{"id":15648,"href":"https:\/\/www.bundeling.com\/fr\/wp-json\/wp\/v2\/article\/15641\/revisions\/15648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bundeling.com\/fr\/wp-json\/wp\/v2\/media\/15642"}],"wp:attachment":[{"href":"https:\/\/www.bundeling.com\/fr\/wp-json\/wp\/v2\/media?parent=15641"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bundeling.com\/fr\/wp-json\/wp\/v2\/tags?post=15641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}