From assumptions to facts: insight into internal communication
Still, few organisations measure the impact of their internal communication and information provision. That is not surprising, as most tools offer hardly any insight. With email you often do not know whether a message has been opened, let alone read. WhatsApp shows if a message has been read, but not whether it truly caught attention among all the other (group) apps from friends and family.
Stop relying on intuition and start steering with facts. In this article you will read why it is essential to make internal communication measurable and how you can do this with the Bundeling app for members or employees.
The importance of insight
Without measurement, communication remains stuck in assumptions: âWe think it is going well, because nobody complains.â Measurement provides hard data and shows whether messages are delivered, read and understood.
By measuring you discover:
⢠How many members or employees you reach;
⢠Who is falling behind;
⢠Which formats are the most effective.
This gives you control and saves time. In addition, communication and information are important ingredients that contribute to engagement and job satisfaction. With feedback and statistics, you see whether people feel heard and informed, you can adjust accordingly and you prevent well-known repetitive questions such as âwhere can I find that againâ or âwhen was that email sentâ?
Labour shortage, low engagement and Gen Z
Across almost all of Europe, companies are dealing with labour shortage, which makes it even more important not only to communicate effectively, but also to encourage sufficient interaction between employees and with the brand.
That is exactly where things are going wrong in Europe now. According to Gallup, Europe scores poorly on engagement: only 13 per cent of employees feel truly connected to their employer, compared to 21 per cent worldwide. Membership organisations, in turn, struggle with attracting and retaining members.
And as if there were not enough challenges already, a new generation is entering the labour market: gen z. A generation that has grown up in an online world. They move effortlessly through apps and social platforms and expect information to always be instantly available. How can organisations meet these expectations?
More about gen z in associations? Read it in this article.
Insights in the bundeling dashboard
With Bundeling you work with insight and data. Each platform has its own dashboard that fully complies with GDPR. The dashboard gives you control over your communication.
As an administrator you not only see what happens and when, but also how employees or members use the platform. This helps you to improve communication, support decisions and measure success.
Concrete insights from the dashboard
- Network activity: see what percentage has installed the app and act if that number is too low. Compare this to Microsoft SharePoint, often used as an intranet, and these insights are barely retrievable there. You can also see app opens, messages sent and the number of views of subpages such as the directory.
- Activity log: discover when most activity takes place and plan content at the right moment. This way you respond to the behaviour of your target group.
- News statistics: gain insight into reading behaviour, likes and reactions. This quickly shows what is going on within your organisation and how well people are informed.
- Activities and events: see how many registrations there are, which preferences participants indicate, and which events have the most effect. Useful for later evaluation too.
- Exports: easily export data to excel for reports or analyses.
Make internal communication clear and tangible
Whatever you use, always think about making your communication and information provision measurable.
Choose based on facts instead of feelings;
⢠Increase engagement by better responding to the needs of your target group;
⢠Support the value of internal communication towards management or the board;
⢠Continuously improve through data insights.
With Bundeling you have the tool in hand to make this a reality and to make your work more enjoyable. You do not communicate more, but smarter. This way we all have more time left for the fun things in life.
