Real engagement starts with the right tools
Many organisations still assume that employee engagement happens on its own. A comfortable office, some flexible working hours and the occasional team outing. Surely that’s enough to keep people motivated? Unfortunately, Gallup’s State of the Global Workplace 2024 proves otherwise.
In reality, only 13% of employees in Europe are actively engaged in their work the lowest engagement rate globally. This means nearly nine out of ten employees feel disconnected from their organisation. The consequences are clear: lower productivity, increased absenteeism and a company culture lacking energy and direction.
The true impact of engagement
Engagement is about more than job satisfaction or a pleasant working atmosphere. It directly affects performance. According to Gallup, organisations with highly engaged teams achieve:
21% higher profitability
18% greater productivity
23% stronger customer loyalty
When employees feel genuinely engaged, they give more. They align with the organisation’s goals, take initiative and collaborate more effectively. It’s not about working harder, it’s about working with purpose and pride.
Communication as a driver of engagement
So how do you turn a disconnected team into a united one? One of the most powerful, yet often underused, levers is internal communication.
McKinsey’s 2024 report shows that organisations with clear, inclusive and consistent communication significantly outperform their peers. When employees feel informed and heard, they are more likely to stay and contribute actively.
Gallup backs this up with solid data. Organisations that successfully embed digital communication tools into their daily routines see:
67% higher productivity
53% stronger engagement
However, there’s one key condition: these tools only work when they’re fully embedded into the culture. Not as a temporary fix or just another app on the side.
Why the right tools make the difference
In today’s fast-paced, hybrid working world, scattered tools and outdated channels fall short. High-performing organisations opt for a single platform that streamlines communication, keeps everyone informed and encourages seamless collaboration across departments, locations and teams.
Without structure, communication becomes fragmented. Information gets lost, teams disengage and motivation drops. The result is a disconnected organisation where people work alongside each other, but not together.
Culture and tools go hand in hand
What comes first: Culture or tools? Some say culture leads; others say tools shape behaviour. At Bundeling, we believe it’s both. Culture guides behaviour, and tools translate that behaviour into daily action. Our platform provides a central space where people feel informed, connected and involved.
It’s not about adding more noise. It’s about bringing clarity, structure and genuine connection.
Ready to embed engagement into your culture?
Engagement doesn’t happen by accident. It requires a strong communication strategy, the right tools and deliberate choices. That’s how you build a team of employees who actively contribute to your culture and success.
Is your organisation ready to take internal communication to the next level?
With Bundeling, you can create a workplace where engagement is part of your everyday culture. More than 1000 organisations have already made the move.
Request a free demo to see what’s possible for your organisation.
