“It’s a well-done experience”
AS Roma’s Business Club has rapidly evolved into one of the most innovative networking communities within football. What started as a free membership has successfully transitioned into a paid model, achieving an impressive 80% renewal rate.
Guglielmo Donnini, Premium Corporate Sales Account at AS Roma, has been closely involved in this journey over the past three years.
From limited engagement to a scalable model
Before implementing Bundeling, managing the business club came with several challenges. The existing web platform offered limited engagement and lacked a smooth user experience. Communication was fragmented, and creating valuable networking opportunities required significant manual effort.
Event management in particular was complex. Registrations and coordination relied on Excel sheets, external forms, and email communication, making the process time-consuming and difficult to scale.
A shift towards a more complete solution
To support the growth of the business club, AS Roma started looking for a more comprehensive solution that combined communication, networking, and event management in one place.
After exploring several options, Bundeling stood out as the most complete solution for their needs.
A central environment for networking
Since implementing Bundeling, the business club has seen a strong increase in engagement and activity.
With over 50,000 app openings and events selling out quickly, the platform has become the central hub for members to connect, communicate, and do business.
Features such as one-on-one chat, event registrations, and the marketplace play a key role in facilitating interaction and creating new opportunities within the network.
Driving real business outcomes
The impact goes beyond engagement alone. The platform actively supports business development within the community.
Members have successfully closed deals and formed partnerships through the network, demonstrating the value of the business club as a business tool.
Additional features, such as Man of the Match voting and corporate ticket purchases, further enhance the overall member experience and keep engagement high.
Looking ahead
AS Roma continues to build on this foundation. Future plans include implementing a loyalty system to further strengthen retention and engagement.
New initiatives, such as speed-dating events, are also being explored to expand networking opportunities within the community.
At the same time, collaboration with other clubs using Bundeling remains a priority, allowing AS Roma to share knowledge and continue innovating within the industry.
A strong partnership
It’s a well-done experience. I am always happy to share moments with the Bundeling team. Everyone responds super fast, even on weekends. They’re always very prepared and looking to help.
“It’s a well-done experience.”
Guglielmo Donnini highlights not only the platform itself, but also the collaboration with the Bundeling team.
“I am always happy to share moments with the Bundeling team. Everyone responds super fast, even on weekends. They’re always very prepared and looking to help.”
Andrea Carsetti, Ceo & Founder of Carsetti & Partners:
“The AS Roma Business Club App is ideal to meet new entrepreneurs united by a passion for football and building new synergies and collaborations. Practical, intuitive, innovative!”
Mirko Cucchiarelli, Head Of Premium Sales & Business Community:
“In addition to helping us with the digital platform, Bundeling has always helped us in creating synergies with other Football Clubs."
Last year we organized together the first “International Business Club meeting”, a great occasion to share ideas and experiences regarding B2B models, innovations, and more, with other European Football Clubs.
This year we’ll have soon the second edition of the international meeting and we have already collected double the participants”
