Bundeling becomes back-of-shirt sponsor of VVV-Venlo next season

Bundeling and VVV-Venlo are continuing and expanding their partnership. Starting from the 2026/2027 season, Bundeling will become an official shirt sponsor and appear on the back of VVV-Venlo’s match shirts. A visible next step in a partnership that has been growing for years.

Bundeling and VVV-Venlo have been working closely together since 2018. Over the years, the relationship evolved far beyond a traditional sponsorship. What started around communication and connection within the Business Club through the VVV-Venlo Business app developed into a close strategic partnership. Bundeling is now deeply embedded within the organisation itself. In addition to the Business Club platform, Bundeling also developed “VVV Verbindt”, the internal communication platform for employees and volunteers of the club.

Managing director Guus Pennings is proud of the expanded partnership:

“Bundeling is much more than a sponsor to us. It is a partner that truly understands our club and has been thinking alongside us for many years. We share the same values: involvement, connection and building for the future. Seeing Bundeling become a visible part of our shirt feels like a natural next step in a partnership we are proud of.”

For Bundeling, this step also represents more than visibility alone. As a company with roots in Brabant and Limburg, the partnership is seen as an investment in both the club and the region. Next season, that collaboration will quite literally take its place on the VVV-Venlo shirt.

Bjorn Poels, CCO:

“For us, this feels like a special moment. VVV-Venlo is a club where the sense of togetherness can be felt everywhere: among supporters, employees, volunteers and partners. That perfectly aligns with what Bundeling stands for: connecting people and building growth together. We are proud to continue building the future of both the club and the region alongside VVV-Venlo.”